There are many good reasons to use PPC. We recently provided 10 of them:

  1. It’s scalable
  2. It’s measureable
  3. It’s flexible
  4. It’s faster than SEO
  5. It’s (usually) easier than SEO
  6. It’s taking over the SERPs (search engine result pages)
  7. It’s engaging
  8. It converts
  9. It’s complementary to other marketing channels
  10. Your competitors are doing it(from wordstream)