Almost every type of business should be using some form of internet advertising, because that’s where the people are! Some of the business types that can benefit especially from PPC include:

  • Business with high customer lifetime values like dentists and doctors, online degree programs, and cable and internet providers.
  • Businesses with high margins like lawyers, repairmen, and sellers of big-ticket items like appliances and cars.
  • Businesses that offer a service like roofing, siding, handyman, home inspections etc
  • Businesses that sell hard-to-find products, which people often order rather than looking for in brick-and-mortar stores.
  • Businesses with a wide, diverse array of products like Amazon, eBay, Target, and department stores.
  • Seasonal businesses like florists and gift baskets.

But, again, the internet is for everybody, and whatever your business, there’s probably a form of internet advertising that you should be taking advantage of. (from wordstream)