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Monthly Archives: May 2012

PPC Agency shows how to create negative keywords

 Create negative keywords in AdWords       I know that hiring a company or individual to manage your PPC isn’t always an available option for some companies. So even if you don’t hire me as your pay per click ads manager here is the one thing you must do if nothing else. Create negative keywords for your AdWords or adCenter campaigns/adgroups. I know some of the readers of this just said “What the heck? I don’t know what a negative keyword is let alone how to fricken create one/some.”  Well, this boils and ghouls, is the reason for this post, I will give a step by step tutorial on how to do this using the AdWords interface.    The first thing you are going to do is log into your AdWords account. Once you are logged into your account you … Read More »

Duplicate PPC ads on AdWords, Don’t.do.it.

       Today I was doing some competitor research for one of my clients so I typed “chiropractor” into the Google keyword tool. The first suggested keyword group was “Tucson” so off to Google I go. I changed my location to Tucson, Arizona and typed “chiropractor” (broad match) into the search field and hit enter.  Now at this point I’m just thinking, “lets see what other AdWords managers are writing on the other side of the country.” You can imagine how in awe I was when I got to the 5th ad and realized that 3 out of the top 5 ads are nearly the same. My first thought was “Well maybe AdWords Express does’t let you write your own ad creatives”. So again I took 3 minutes to find out that indeed AE does allow advertisers to create custom ad copy. The … Read More »

Posted in AdWords, PPC
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