The short answer to this loaded question is YES you should at the very least try it for a few months to see if it is right for your pay per click needs.  I’m willing to wager that you will use Bing Ads in addition to Google AdWords as part of your long term PPC marketing strategies. And here is an awesome list of reasons why: 1. Lower competition Many advertisers have either tried adCenter (Bing Ads) in the past and weren’t happy with it or have just heard “Nobody uses Bing”. While it may be true that a majority of people use Google, somewhere between 20-35% of search engine users use one of properties that Microsoft uses to serve their ads on., Yahoo etc 2. Your competition is probably not utilizing Bing Ads (adCenter) Chances are that your … Read More »